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Pivot Strategies LLC Certified as a Women-Owned Business
Designation connects women-owned businesses with companies committed to vendor and supplier diversity
MINNEAPOLIS – Dec. 13, 2017 – Pivot Strategies LLC, a Minneapolis-based agency specializing in strategic communications, received national certification as a Women’s Business Enterprise by the Women’s Business Enterprise National Council (WBENC).
WBENC’s national standard of certification is a meticulous process, including an in-depth review of the business. The certification process is designed to confirm the business is at least 51 percent owned, operated, and controlled by a woman or women. Pivot Strategies is 100 percent woman owned by founder and CEO Stacia Nelson.
“I am thrilled to receive national certification from WBENC,” said Nelson. “When I launched Pivot Strategies in 2015, I was looking for unique ways to connect with potential clients. WBENC Certification helps us better serve our current clients who are focused on supplier diversity, and opens up new opportunities with corporations seeking to work with diverse agencies.”
According to a report commissioned by American Express OPEN, women-owned businesses are growing and now represent 39 percent of all U.S. firms – an estimated 11.6 million businesses. Nearly 13,500 of these firms are WBENC certified. However, there are fewer than 400 certified WBENC businesses in Minnesota.
By recognizing the WBENC certification and including women-owned businesses among their vendors, corporations and government agencies confirm their commitment to fostering diversity and the continued development of their supplier and vendor diversity programs.
About Pivot Strategies
Pivot Strategies LLC is a strategic communications and PR agency with experts in IT, sustainability and crisis communications. At Pivot, we say we are “bred corporate, gone agency.” With over 100 years of combined experience working within Fortune 500 companies and with some of the world’s most admired brands, we quickly get up to speed to bring informed and creative thinking to every client. We are committed to working with like-minded clients that aim to serve a larger purpose in the world.
The Women’s Business Enterprise National Council is the nation’s largest third-party certifier of businesses owned and operated by women in the United States. WBENC is a resource for the more than 700 companies and government agencies that rely on WBENC’s certification as an integral part of their diversity program.
Contact: Angie Butterbrodt, firstname.lastname@example.org, 651-335-4989
We are a fast growing company looking for a highly skilled communications professional to join our team. This position offers you the opportunity to work independently, problem solve, take the initiative to lead and assist on projects. You must be capable of strategic vision as well as execution on the projects including being attentive to details. We offer clients high quality, creative work and deliver on deadline. Excellent writing skills, Word and PowerPoint ability and working productively with people. Prefer an educational and work background that align with this role.
Please send resume, introduction email or cover letter, and a writing sample to email@example.com
We have developed a knack for connecting the right people to the right projects on the right teams. Through the years we have worked along side many talented communications professionals – and now they are part of our team. It is very likely that we have the right communications experts to fulfill your needs – we work with many consultants across the U.S. from a variety of backgrounds. Whether you need an expert with specific experience, long-term or short-term, on-site or virtual, we have a deep bench of talent. Please contact us at firstname.lastname@example.org to set up a no-cost evaluation.
Communications is essential to preparing and encouraging acceptance of a major change. If your company is planning a significant shift, the best way to create a path for success is by analyzing the impact to your audience – and preparing them through effective, clear, helpful communication.
Pivot provides the expertise to navigate change within large, global organizations with many internal stakeholders. We work across leaders and programs to create strategic communications planning – leveraging the best channels and messages to reach the right audience.
Pivot has helped companies with brand and IT transformations (including to Office 365, IT security, data retention policy changes, and Windows 10).
Reputation. What was once pretty solid and stable has become vulnerable during the digital age. One social media attack, an undercover expose, or an inappropriate tweet and all of a sudden, your hard earned reputation is scrutinized under a bright, white, hot spotlight. But why is that? Because information travels so much faster – and therefore you have to tell your story in a timeframe that preempts the opportunity to defame your company.
Many companies aren’t equipped with a PR crisis team and so they often to wait too late to respond, thereby extending the 24 hour news cycle, or overreact and become defensive. Either way, a little blimp becomes a big issue. It happens time and time again. A blow to your reputation can impact your company’s value, pressure from your board and leaders, and loyalty from customer and employees alike. Its just not worth the risk. Pivot can help you manage through and turn repetitional risks into opportunities to build good will and strengthen your brand.
What we do:
- Corporate Communications
- Internal Communications
- External Communications
- Public Policy and Positioning
- Stakeholder Mapping and Engagement
- Strategic Partnerships
Not every issue is a crisis today, we can anticipate some issues that are coming down the pipeline such as a shift in stakeholder expectations, a strategic and divisive business decision, or an industrywide concern. This is an opportunity. Perhaps your company becomes the industry leader or leads a coalition for change. An issues management radar is important to stay ahead of and on top of issues. By staying informed, companies can make strategic decisions and transform or position differently ahead of industry peers and customer expectations.
What we do:
- Issues assessment
- Customer, critic and community mapping
- Public policy
- Stakeholder outreach
- Policy statements and positioning
The health of business and society are intrinsically linked. When people and communities are healthy, secure and productive, businesses thrive.
Companies have a unique opportunity to make a positive impact on the world. Research shows, consumers have high philanthropic and sustainability expectations of businesses. And young, smart, savvy workers are drawn to work for companies that have a purpose beyond profit.
The ROI for businesses is long-term reputation gains and loyalty. The key is identifying the right goals, measuring progress, and telling your story in a compelling way to your target audiences.
What we do:
- Social Impact Campaigns
- Sustainability Strategy and Messaging
- CSR Reporting (GRI G4 Certified 2015)
Finding yourself in the middle of a crisis without a plan is overwhelming. Typically, it will get worse before it gets better. Don’t let your actions be part of making the situation worse.
During a crisis, most people – even great leaders – start making decisions they wouldn’t normally make. They don’t ask the right questions and stop communicating with important stakeholders. The chaos, adrenaline, and urgency can make the best communicators unsure about what to say, to whom and how to share their message.
Whether a crisis is looming or in full swing, we can help to mitigate and navigate through the trenches. As the spokesperson and communications strategist for Fortune 50 brands, we know how to manage the media, communicate with stakeholders, and coach teams through incidents that threaten your reputation. Every company is or will be in a crisis at some point. The question is whether they will seek the support they need or risk further damage to their reputation.
What we do:
- Assess reputation and operational risks
- Crisis communications strategy
- Crisis Planning
- Crisis exercises and simulations
- Media Training
- On call support 24/7
- Strategic short term and long term plan
- Message development
- Write and edit statements, press releases, letters, FAQ, and more
- Communications plan including all key channels and audiences
- On-time consistent response to media, social media, and stakeholders
Generating big, creative ideas to drive business results. We deliver PR, communications, digital marketing and social media campaigns to introduce brands and products to your audience. We know how to tell your story to the right people through the right channel at the right time, to maximize your brand potential. We have worked with Fortune 500 brands and small companies alike to create news value, drive market share, and build knowledge and interest in our customer’s brand.
What we do:
- Audience research
- Public Relations
- Media Pitching
- Message Development
- Social Media
- Strategic Partnerships
- Digital Marketing