Reputation. What was once pretty solid and stable has become vulnerable during the digital age. One social media attack, an undercover expose, or an inappropriate tweet and all of a sudden, your hard earned reputation is scrutinized under a bright, white, hot spotlight. But why is that? Because information travels so much faster – and therefore you have to tell your story in a timeframe that preempts the opportunity to defame your company.
Many companies aren’t equipped with a PR crisis team and so they often to wait too late to respond, thereby extending the 24 hour news cycle, or overreact and become defensive. Either way, a little blimp becomes a big issue. It happens time and time again. A blow to your reputation can impact your company’s value, pressure from your board and leaders, and loyalty from customer and employees alike. Its just not worth the risk. Pivot can help you manage through and turn repetitional risks into opportunities to build good will and strengthen your brand.
What we do:
- Corporate Communications
- Internal Communications
- External Communications
- Public Policy and Positioning
- Stakeholder Mapping and Engagement
- Strategic Partnerships